Bridging Communities through Diverse Media

About

The South Carolina Minority-owned Media Association is dedicated to fostering inclusivity and equity in media representation and access within the state. Recognizing the prevailing disparities in media outreach, we advocate for a more balanced and fair approach.Our mission is to collaborate with major corporations and state and county agencies at all levels, working together to raise awareness of South Carolina-based minority-owned media outlets and their invaluable contributions. We firmly believe that every voice matters and should be heard.

Equity in Public Communication Campaign

The South Carolina Minority-owned Media Association is addressing a systemic issue in media representation and access to information. Often, county and state agencies engage in a practice of discrimination by exclusively advertising information in white-owned media outlets. This compels minority groups to rely on these outlets for important news, perpetuating favoritism towards white-owned publications. This practice reinforces the dominance of white-owned media while weakening minority-owned counterparts.That’s why we are launching the "Equity in Public Communication Campaign," to collaboratively engage with major corporations and state and county agencies at all levels. Our aim is to raise awareness of South Carolina-based minority-owned media and their valuable contributions. We are dedicated to ensuring that all media outreach efforts in the state are fair, inclusive, and reflective of South Carolina's diverse population. Ultimately, our goal is to promote a more inclusive and equitable approach to media spending in the state. This will empower minority-owned media outlets to amplify the voices and perspectives of underrepresented individuals and communities in South Carolina.

Bridge to Equality: South Carolina’s Minority-owned Media Advancement Fund

Numerous minority communities are in need of improved news and information, and we aim to be there for them through the Bridge to Equality: South Carolina’s Minority-owned Media Advancement Fund, an initiative created through a private partnership with association member organizations. This fund will enable us to address this pressing need in a multifaceted approach.The Bridge to Equality Fund serves a dual purpose: to support our Equity in Public Communication Campaign and to provide essential resources for state-based minority-owned media outlets. Through workshops, conferences, and training, we seek to strengthen and empower these outlets, ensuring they have the tools and knowledge to serve their communities effectively.In addition, the fund will enable us to provide much-needed financial assistance to our member organizations that can support their efforts or expand their reach to provide news coverage of events and important happenings in rural areas of South Carolina that currently lack adequate news coverage.Sustainability lies at the heart of our mission. We will continue to grow and support our members and affiliates through contributions from corporate partners, state and county partnerships, as well as generous donations from individuals in the communities our member organizations serve.However, the reality is that not every community in South Carolina has a minority-owned media outlet that can provide independent news coverage from authentic voices that reside in their respective communities. Whether you reside in a major city like Columbia or a rural town like Allendale, knowing what's happening in your community and how it impacts you is essential.This is where our Bridge to Equality: South Carolina’s Minority-owned Media Advancement Fund comes into play. A contribution to the fund will build a pool of resources that we can allocate to any minority community in need of robust local news coverage, regardless of its size, location, average income, or the availability of local philanthropic support.As the fund expands, we will be equipped to serve minority communities in news-deprived areas across the state, in bustling urban centers as well as in less-traveled regions. Our focus will be on providing quality news and information where minority consumers need it most, enhancing their quality of life, fostering civic engagement, and ensuring accountability among elected officials and leaders.In the coming week, our goal is to raise $10,000, so that we can swiftly respond when it's time to support or establish local minority-owned news organization. Any additional contribution from you would greatly contribute to our cause.Thank you for your support in empowering minority communities across South Carolina.

Contact

We value your feedback, inquiries, and contributions to our mission. Feel free to reach out to us using the contact form below. We look forward to hearing from you.